SJP Specialist Support

Your practice, backed by experience

Expert virtual assistant support for SJP Partners and Financial Advisers. Flexible, confidential, and individually tailored โ€” so you can focus on your clients.

34+
Years in financial services
20+
Years supporting SJP Partner Practices
100%
Confidential and individually tailored

Support built around your practice

We provide tailored, end-to-end support to help your practice run smoothly and efficiently. Every partnership is different, so our approach is flexible, adapting to your processes, priorities and way of working.

We also support paraplanners by ensuring they have clear, accurate information to deliver effective advice.

Ongoing Support

We handle the day-to-day administration and client servicing, including:

  • Preparing review meetings and drafting client correspondence
  • Maintaining accurate Salesforce records
  • Handling servicing requests, withdrawals, fund switches and income changes
  • Managing LOAs and gathering client information
  • Producing reports, valuations and illustrations
  • Processing ID&V, consent forms and compliance updates
Find out more โ†’

Client Meetings

We support your meetings from start to finish:

  • Coordinating and confirming appointments
  • Preparing meeting packs and documentation
  • Updating systems and records
  • Producing post-meeting notes and review letters
Find out more โ†’

New Business

We manage the full new business journey:

  • Processing applications and preparing supporting documents
  • Updating Salesforce and iBusiness records
  • Submitting and tracking protection applications
  • Coordinating with paraplanners on case requirements
  • Managing pipelines from submission to completion
  • Keeping clients and Partners updated throughout
Find out more โ†’

The people behind VirtuAllies

Between us, we bring decades of financial services experience โ€” from SJP back-office support to whole-of-market paraplanning.

Sam
Founder ยท SJP Specialist VA

My name is Sam and I'm based in Poole, Dorset. With over 34 years' experience in the financial services industry, I've built a deep understanding of how to effectively support small businesses, particularly in navigating an ever-changing regulatory landscape and the increasing demands on time.

I specialise in providing dedicated back-office support to Partners and Advisers of St. James's Place, ensuring practices run smoothly and efficiently. My approach is hands-on, reliable, and detail-focused, allowing me to seamlessly manage both administrative responsibilities and client servicing needs.

After many years supporting others behind the scenes, I took the exciting step three years ago to set up my own business as a virtual assistant. I now support a variety of SJP advisers, offering a flexible and dependable service that allows practices to stay organised, compliant, and focused on delivering the best possible outcomes for their clients.

Tamsin
Diploma-Qualified Paraplanner

I'm Tamsin, I've recently become a mum to a beautiful baby girl and, after 10 years in financial services, I've taken the leap to work for myself whilst continuing to do what I love.

I'm a diploma-qualified Paraplanner and have spent the last 5 years working with independent firms, giving me strong whole of market knowledge and the ability to find the right solutions for each client.

Most recently, I worked as a Senior Paraplanner for one of the UK's leading adviser network firms, where I built a high level of technical expertise across research, report writing, and compliance.

I'm genuinely passionate about good paraplanning because I understand the important role it plays in delivering high-quality financial advice. Behind every recommendation is careful thought, attention to detail, and a responsibility to get things right. I enjoy taking complex information and turning it into clear, well-structured advice that advisers can trust and clients can feel confident in.

Trusted by SJP Partners across the UK

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Sam is amazing! She made an impact from the minute she joined the team and I immediately felt the benefit of her knowledge and experience. Sam is efficient, hard-working and always leans in to offer support. When asked to complete a task she goes above and beyond and when I've been "stuck" she has used her network to help solve the issue. She also uses her initiative to improve the practice's administration and record keeping without prompting. I have no hesitation recommending Sam.
Katie Volker
Volker Financial Planning
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I cannot rate Samanthas service highly enough. Our clients were looked after to the highest standards. Samanthas knowledge and commitment to client care is outstanding, from use of Salesforce, processing business, dealing with complex trust implementation to speaking with clients in person.

Samantha is straightforward to deal with and will not hesitate to challenge if a mistake is made (whoever makes it), backing that up with problem solving skills and looking for solutions.

I would not hesitate to employ Samantha full time, permanently, if we were continuing with our Business, which has now been sold.
Jennifer Hill
Cotswold Wealth Chartered Financial Planners
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I've worked with Sam for a couple of years now and have been consistently impressed by her specialist SJP knowledge and experience, her attention to detail, and her proactive approach. She is highly efficient and well organised, both in managing the workload I send her and in running her business (for example, always providing timely and detailed invoices.)
Vicki Roscorla
Vicki Roscorla Financial Planning

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